The Broadband Stakeholder Group (BSG) will launch the results of a survey into the internet usage of 1000 micro-businesses at an event on the 17 November.
Details:
Monday, 17 November 1400-1600
techUK, 10 St Bride St, London EC4A 4AD
To register please email: events@broadbanduk.org
Although assertions are often made in the public domain about the bandwidth demands of
SMEs, our Capitalising on Connectivity report exposed a gap in the evidence base on SME internet usage as whole.
We committed to add to this evidence base and the BSG commissioned Comres, the leading market research company, to undertake a telephone based study focusing of 1000 micro-businesses, which make up 95% of all businesses in the UK and account for over 30% of turnover. In addition to data around take-up of superfast broadband products the survey also looks at the use of certain broadband-enabled services and the reasons the businesses do, and do not, utilise them.
Comres, who conducted telephone interviews with companies over the summer, will present their findings before a panel discussion involving operators and other stakeholders on how well understood micro-businesses’ demand for digital connectivity is and how it may change in the future.
This will be followed by a panel discussion chaired by Richard Hooper CBE, which will include representatives from BT, TalkTalk and the CBI.
There will also be a drinks reception afterwards.
