The Broadband Stakeholder Group (BSG), the UK broadband advisory body, has faciliated the development of good practice principles on audiovisual content information, agreed to by leading players in the industry.
Research by Ofcom has demonstrated that consumers, particularly parents, want clear information about the content they and their children can access, whether it is online, on a mobile phone or on television.
These principles set out the underlying approach that content providers are taking so that consumers get the information they need, and in a way that makes sense to them across different platforms.
Building on existing good practice, the principles promote common sense, simplicity and transparency to ensure that consumers are empowered to make safe and informed choices about commercially produced content.
They relate to content that may be unsuitable for children and young people or which some members of the public may find offensive.
While the format of the information provided may vary from platform to platform, content providers are committed to ensuring that it:
- is easy to use and understand
- enables the user to make informed choices
- uses plain and consistent language
- is practical for the medium in which it is made available
- Channel 4
- Mobile Broadband Group (represents Orange, 02, 3, T-Mobile, Vodafone and Virgin Mobile)
- Teacher’s TV
- Virgin Media
- ATVOD (Association for Television On Demand)
- BBFC (British Board of Film Classification)
- FOSI (Family Online Safety Institute)
Good Practice Principles on Audiovisual Content Information