Author - bsg

11 Mar 2009

Andy calls time on product placement….?

Somewhat behind original timelines, the government has today given further indication of how it will proceed with implementing the Audiovisual Media Services Directive into UK law.

Today has seen the publication of a press release, Ministerial Statement from Andy Burnham, and a document giving an overview of responses to the original consultation.

An initial glance (so forgive me if a more detailed read thows up further information) shows that whilst the main thrust of the government approach is made clear, there is still a long way to go on the detail.

Today’s documents state that the government wishes to apply the Directive only to those “mass media services whose principal purpose is to provide television programming to the public on demand.”

The scope of services that will be captured by the Directive has been one of ongoing concern and where clarity is urgently required – as stated strongly in the BSG’s response to the AVMS consultation.

As ever the devil will be in the detail. Watch this space for details of the Statutory Instruments that will carry this into UK law….

What is clear however is that the Culture Secretary has not shifted from his initial view on product placement (something that the Directive allows Member States to permit, should they wish).

The title of the press release perhaps gives it away: “preserving standards will be cornerstone of UK media services”.

This release then goes on to say that “mindful of the need to maintain public trust in television broadcasters and British television’s reputation for high standards” that the government has decided to go with the status quo and continue to prohibit product placement.

What is interesting however, is that the release also clarifies that product placement will continue to be allowed in films and overseas programmes (which we knew) but also in programmes made by and for UK Video on Demand (VoD) services.

And VoD services are described as “TV-like” in the Directive……..

Now, these are just questions rather than a statement of view at this point:, but:

– Is the government response to a policy development that is trying to regulate for a converged media world, actually then drawing distinctions between how broadcast and on-demand TV should operate and be funded?
– Will that become an irrelevance to the consumer as people become used to accessing TV-like content on the mix between their mobile phone, TV and computer and also a mix between real-time and on-demand?

Such questions aside, the line drawn in the sand here will come as a blow for ITV and others that have been pushing the case for product placement with the government.

It also prompts one to consider how this decision will impact on the development of the Digital Britain report, which gives considerable emphasis to possible measures to address the challenges for digital content.

Today’s announcement does say that the government will review its position in 2011/2 on the back of further research by Ofcom on product placement.

As other Members States take advantage of the opportunity to implement product placement however, the question is, will this timescale be too late?

Pamela Learmonth, Policy Manager, BSG

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08 Mar 2009

What is impacting on broadband speeds in the UK?

Last Thursday the BSG held a seminar with SamKnows, who were the technical partner on Ofcom’s Broadband Speeds 2008 report.

The seminar produced an interesting debate, with discussions ranging from issues of methodology and technical concerns, to the policy implications of the results generated in the report (James Enck at EuroTelcoblog has given his views on the evening).

One area that was of particular interest was the scatter graph (reproduced in the event handout) plotting line length versus average throughput speed. Although using straight line length (the straight line distance from a home to the exchange) rather than the actual line length, the level of variance in performance between lines of comparable length is pronounced.

We have commented before on this blog how difficult broadband is as a service to market, given the fact that the customer experience is to an extent out of the hands of the service provider.

Getting behind the reasons for this variance should be a central concern of policymakers and the industry alike. The causes of the variance could have important implications for the development of public and regulatory policymaking in this area. We wait to see what Ofcom’s second report on broadband speeds is able to say on this.

Peter Shearman, Policy Manager, BSG

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26 Feb 2009

Connectivity Scorecard 2009

Leonard Waverman, of the London Business School, recently published the Connectivity Scorecard 2009, a follow-up to a 2008 scorecard he produced.

The scorecard is one of the more comprehensive efforts to benchmark performance, given its global nature and its composite metrics that provide a more useful view of connectivity within a country. Interestingly, the US comes out on top, followed by the Scandinavian countries, the Netherlands, and, also interestingly, the UK.

The UK is able to rank highly because the index is based on usage and skills as well as infrastructure, with different scores and weighting for government, consumers and business. So, while we are behind in terms of consumer infrastructure development, we are ahead on usage, particularly by businesses.

We do, however, score fairly lowly on government infrastructure and usage, which will be of concern given Digital Britain’s focus on moving government services online, enabled by a broadband universal service commitment. A country report is available on the scorecard’s website.

The scorecard provides a more useful and holistic view of a country’s performance than other examples such as the OECD league tables, which are often based on one or two specific measures and normally based on infrastructure comparison, rather than usage and skills. However, as always with such an index, data quality can be an issue, and the range of sources available for measuring each country against a specific metric will be limited and vary in reliability.

In Pipe Dreams we called for international benchmarking of the UK’s broadband performance; the need for this was re-iterated by the Caio Review. This scorecard isn’t perfect, but is one of the best efforts out there. The approach should certainly be of interest to public and regulatory policymakers as the UK’s NGA debate continues.

Peter Shearman, Policy Manager, BSG

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13 Feb 2009

Creating the digital citizen of the future? Knowledge and confidence is key

The Government’s Digital Britain report rightly devotes a chapter to how you can “equip everyone to benefit??? from the digital future.

Whilst much of the commentary around the report has focused on infrastructure, broadband speeds and protection of copyright online, the important issue of how to drive take-up has been somewhat overlooked.

Such an oversight would be dangerous.

Without widespread take-up of broadband and the services which run over it, growth scenarios for the sector and the economy more widely will suffer.

Without tackling the various and often complicated reasons for people choosing not to get “online???, there is also the risk that a significant section of the population miss out on the opportunities that the digital future offers them.

Not a outcome that anyone would seek.

The Digital Britain report recognises that one of the reasons that people choose not to engage with digital technology is a lack of confidence.

The BSG agrees with this and believes that it is vital to resolve any consumer concerns and misgivings about how digital services work and their implications.

It may seem a self-evident point to make, but the provision of clear information about the nature of services can certainly go a long way to achieve this outcome.

This is the approach taken by the Good Practice Principles on Audiovisual Content Information, which were facilitated by the BSG. The Principles commit leading content players to give clear and easy to use information about commercial content that may be unsuitable to children and young people or cause more general offence, so that individuals can make informed choices about the content they want to access – whether online, on a mobile phone or through an on-demand TV service.

This week, leading social network providers across Europe committed to a set of principles to enhance the safety of children and young people using their services. These are to:

• Raise awareness of safety education messages and acceptable use policies
• Work towards ensuring that services are age-appropriate for the intended audience
• Empower users through tools and technology
• Provide easy-to-use mechanisms to report conduct or content that violates Terms of Service
• Respond to notifications of illegal content or conduct
• Enable and encourage users to employ a safe approach to personal information and privacy
• Assess the means for reviewing illegal or prohibited content/conduct

These principles embody existing practice of social network providers and further demonstrate the role that industry can play in giving the consumers the tools and confidence they need to engage with digital services in a safe and confident way.

As the final findings of Stephen Carter’s Digital Britain report are crafted, we hope it will conclude that in order to empower the digital citizen of the future, knowledge and confidence is key.

Pamela Learmonth, Policy Manager, BSG

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07 Feb 2009

Broadband v snow

Last Monday saw snow bring the majority of England to a standstill, and disrupted many businesses. But the ability to work from home remotely meant that the disruption for some was less than it otherwise might have been.

ISP PlusNet have produced data showing that the amount of VPN and other associated traffic on their network on Monday was double what it usually is, reflecting the amount of remote working taking place. While the FSB estimated that UK business lost up to £1bn in lost productivity, BT estimate that small businesses recovered £333m of that through flexible working arrangements.

Our work last year on the value of next generation broadband suggested that additional remote working opportunities would bring a variety of benefits to the economy and society – social benefits through better work-life balance and less need for travel; economic benefits in terms of increased productivity. We also included the benefits of remote working in disaster situations, such as flu pandemics.

However, we didn’t factor in snow. We might have to go back and revise our estimates if the cold snap continues.

Peter Shearman, Policy Manager, BSG

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29 Jan 2009

Digital Britain Interim Report launched

The government’s Digital Britain Interim Report has been launched. The press release is available here, and the report itself is available here. The BSG press release responding to the launch is available here.

We have produced an initial analysis of the report in a special edition of our newsletter. We are keen to hear the views and opinions of members of the BSG community, and anyone else with an interest in the broadband value chain, on the issues raised in the report.

If you have any views you wish to share please either comment on this blog or send us an email. We will pass on all views to the government’s Digital Britain team.

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29 Jan 2009

Ofcom the best regulator in Europe?

While we wait for the publication of the government’s interim Digital Britain Report, the annual ECTA (European Competitive Telecommunications Association) Regulatory Scorecard was released yesterday, and as last year Ofcom scored the highest of all European NRAs.

Ofcom generally scored strongly in most areas. However, for economic market conditions for broadband, Ofcom ranked as ‘neutral’, rather than ‘strong’. Only Portugal and France achieved a strong rating.

The scores are based on responses to surveys that review: the overall institutional environment; key enablers for market entry and network roll out; the NRA’s regulatory processes; application of regulation by the NRA; and regulatory and market outcomes.

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29 Jan 2009

Next Generation Broadband will be key to delivering Digital Britain

The BSG welcomed the publication today of the Digital Britain interim report.

Kip Meek, Chairman of the BSG said, “the Prime Minister made it very clear today that digital networks will be the driving force of the economy going forward. Next generation broadband is the biggest economic prize at stake in this report.

The government has set out the key issues and is stepping up to the task of setting a clear strategic framework that encourages the sector to invest – and the country as a whole to benefit.???

The report recognises the central importance of broadband to the UK economy and sets out three key challenges: firstly, to agree a minimum level of service that should be universally available; secondly to further drive the levels of take up; and thirdly to ensure the timely and widespread deployment of next generation broadband networks.

  • Universal broadband: Kip Meek proposed the idea of a universal broadband commitment in a speech November. Broadband access is fast becoming an essential utility for families and business across the UK.The BSG welcomes the goal of setting a minimum level of broadband that should be available universally and will work with government to determine the scope of the universal service commitment and the potential mechanisms for funding it.
  • Driving take-up: The BSG’s own research has highlighted the importance of achieving high levels of adoption to maximise the social and economic benefits of broadband.Driving take-up significantly beyond current levels will require government engagement and effective collaboration across the sector. The BSG will support this process.
  • Next generation broadband: Economic conditions have changed significantly since publication of the Caio report making next generation broadband both more important to the economy and harder to deliver for the industry.The next few weeks provide an opportunity for government to set out a vision for how, where and when next generation broadband can be delivered.The BSG welcomes the announcement of a strategic review and will directly engage in this process to ensure a clear vision is established and that specific measures are identified to achieve it.

The BSG also welcomes the emphasis placed in the report on ensuring that consumers are empowered to navigate the digital future effectively. The BSG believes that a coordinated approach is required to ensure that consumers have trust and confidence in digital services and are comfortable with the rapid innovation taking place across the sector.

Proposed measures to improve levels of media literacy, and empower consumers to make informed choices through the provision of transparent information about the nature of content and the use of personal data are positive steps to achieve this important outcome.

The BSG has produced a special edition newsletter providing further comment and analysis on the contents of the report – available to download below. We are keen to hear the views of members of the BSG community on the ideas discussed in the report.

Full press release

Digital Britain Interim Report

DCMS/BERR Digital Britain Interim Report press release

Special edition BSG Digital Britain Newsletter

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26 Jan 2009

Can superfast broadband save the economy?

This week saw NESTA publish a policy paper advising that investment in fibre-optic broadband would be a vital part of the infrastructure of our digital economy as it emerges from the recession.

NESTA go on to suggest that ‘a spectrum for speed swap’ could be used to incentivise deployment of universal next generation broadband.

So can next generation broadband play a role in our economic recovery?

There has been a lot of lobbying for NGA in the US, with the incoming Obama administration promising investment in broadband as part of the stimulus. However, the latest statements from the Obama camp suggest that these investments will be restricted to expanding current broadband access to ‘unserved and underserved’ areas.

This may make more sense as an immediate stimulus. Having the government invest in NGA now, on either side of the atlantic, would be unlikely to help the economy in the short term. The lead in times for these sorts of projects, not to mention the time for deployment, would make it unlikely to have an immediate impact – in short, any project would not be ‘shovel-ready’.

However, the government needs to keep a watch on NGA investment. We are yet to fully see the impact of the current economic conditions on investment decisions. If investment fails to materialise, the government may need to step in, in some form – a conclusion made by the Caio review.

It also may be true that the window of opportunity for government to make an impact on investment decisions is closing, given the fiscal austerity planned for the future.

Finally, there is a strong case for ensuring that, when the economy does begin to recover, we have spent wisely and invested in infrastructure that can support future growth – and most would consider NGA to be such an investment.

This is a challenging issue, and worthy of debate. We wait with interest to see what ideas will be discussed in the government’s Digital Britain Report this week.

Peter Shearman, Policy Manager, BSG

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20 Jan 2009

BSG responds to Ofcom 'Delivering superfast broadband in the UK' consultation

The BSG has submitted its response to Ofcom’s superfast broadband consultation. The response re-iterated the BSG’s findings from its three reports published in 2008, and offered broad support for Ofcom’s categorisation of the key issues.

The current economic environment and financial crisis makes investments increasingly challenging for operators, and so it will be important for Ofcom to allow operators to experiment in the short term whilst providing sufficient certainty in the long-term to support investment decisions.

BSG response to Ofcom NGA consultation

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16 Jan 2009

Carter’s Universal Broadband Commitment

At an event yesterday Communications Minister Stephen Carter discussed the idea of a universal broadband commitment of a 2Mbps service to be available to every household that wants it, by 2012. The commitment could be included in the interim Digital Britain Report, expected to be published at the end of January.

The proposal would see a reform of the existing universal service obligation on BT, and would make use of wireless networks as well as fixed to deliver the service. The idea follows similar recent developments in other markets such as France, Ireland and Finland.

Whilst this is clearly a significant development, many will ask what it means for next generation broadband deployment in the UK? In November last year BSG Chairman Kip Meek outlined the idea of a universal service commitment for broadband in his speech to the BSG Reception. Meek’s idea sought to bring together policy in current and next generation broadband – a universal service for current broadband while encouraging investment in next generation broadband.

If the aims of the digital Britain initiative are to deliver economic as well as social benefits then a coherent approach will be required that addresses both objectives. While Carter referenced the importance of enabling investment in next generation services, it remains unclear, what, if anything, the DBR interim report will say on the matter.

Peter Shearman, Policy Manger, BSG

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12 Jan 2009

Conservatives set out next generation broadband views

Building on Conservative Party Leader David Cameron’s commitment to broadband earlier in the week, last Friday Shadow Culture Secretary Jeremy Hunt set out the Conservative Party’s views on next generation broadband.

The main commitment in Hunt’s speech was to re-iterate Cameron’s commitment to bring next-generation broadband to the majority of the population within five years, and to provide near-universal coverage as soon as possible after that.

Hunt went on to say that deployment should be market-led, and that the role of the public sector was as a facilitator of investment. In conjunction with their broadband policy, the Conservatives will conduct a review of the creative industries, details of which will be released soon.

The full speech is available here.

Peter Shearman, Policy Manager, BSG

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09 Jan 2009

Ofcom publishes broadband speeds report

Ofcom yesterday published a report on broadband speeds in the UK.

The report is a first for Ofcom in that it is based on actual line testing, rather than consumer perception surveys, and builds on the work of the SamKnows team, who produced an earlier report last year.

Alongside the headline numbers, the report identifies the lack of understanding many consumers have about broadband, and particularly the factors that can impact the speeds they receive – an issue we have raised previously on this blog.

It will not be news to many that you are unlikely to receive the headline speed that you sign up for. However, speed can be impacted by a variety of factors, such as in-home wiring or your choice of router, which ISPs have little or no control over (and can be remedied by the consumer themselves).

This isn’t necessarily the fault of the consumer – they should not need to understand to a technical level the service they are buying. It can partly be attributed to the marketing focus on speed by ISPs, and we are beginning to see ISPs market their services on other attributes such as bit caps, which may help.

However, the crux of the issue is that broadband is a difficult service to accurately buy and sell. The actual service received is partly out of the control of the service provider, which creates difficulties and confusion for consumers.

If we are to have a proper public debate about the future of broadband (and now would be the time, given the interest being shown by our senior politicians) a more informed consumer is an important requirement.

The Caio Review recognised this, which is why one of its recommendations was for ISPs to make public their traffic management policies – consumers would then be given more information about their service, particularly how it is likely to operate at peak times.

This Ofcom report also seems to recognise this, laying bare as it does the capabilities and limitations of the network. We need to continue along the path of an increasingly informed public debate.

Peter Shearman, Policy Manager, BSG

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07 Jan 2009

Broadband – flavour of the month

It may have been the holiday season, but broadband was rarely off the news cycle in one form or another, so here’s a round-up of some of the most interesting stories from the Christmas period.

Most interestingly, David Cameron yesterday committed the Conservatives to fibre optic ‘high speed broadband’ for the majority of the population within five years, and, ‘to as near as possible, universal coverage within ten years’. A bold promise, although we are still waiting to see the detail of this policy. This followed Gordon Brown suggesting in an Observer interview that high-speed broadband could play a similar role to investment in infrastructure during previous recessions. Prior to this, also in the Observer, Professor Christopher Bishop, chief scientist at Microsoft Research Cambridge had suggested that the government could ‘do no better than rewire the nation with fibre optics’ if it was looking for an infrastructure project to stimulate the economy.

At the same time, we were given an indication of what could be included in Stephen Carter’s Digital Britain report. In an article in The Times, a universal broadband service of 2Mbps was suggested, alongside a comprehensive reform of the existing universal service obligations. Carter’s interim report is due to be published this month, with the full report later this year.

Gordon Brown wasn’t the only global leader to reference broadband over Christmas. President-elect Barack Obama spoke of his plan to provide a stimulus to the US digital economy, including improving broadband and increasing take-up. He described the US performance on broadband as ‘unacceptable’.

Staying in the States, the Recording Industry Association of America has decided to abandon its strategy of suing individual downloaders of copyright material. Instead it will adopt a more constructive approach, working with ISPs to identify those who upload copyright material in a move similar to the approach being taken in the UK.

Coming back to the UK, Culture Secretary Andy Burnham made headlines with an interview in the Telegraph in which he suggested that cinema-style age ratings could be applied to the Internet, and said he wanted to work with Obama’s administration to develop international deceny rules for English-language websites. This has caused an interesting debate to occur, with many comment boards filling up in response, and the majority not in favour.

Finally, fulfilling one of the recommendations of the Caio Review, the Valuation Office Agency set out how it will rate fibre in next generation broadband deployments. This is a timely clarification by the VOA, and although containing few surprises, helps to remove some of the uncertainty facing potential investors in NGA.

Peter Shearman, Policy Manager, BSG

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