Rail passengers are willing to pay a higher fare to access the internet during their commute
The Department for Transport (DfT) yesterday released a study exploring how rail users value and use mobile connectivity on trains. It also shows evidence that passengers are willing to pay up to 17% more on rail fares above existing ticket price for improved connectivity on mobile and internet network access.
This study follows the 2015 Government consultation on improving mobile communications for UK rail passengers, as well as the Coalition Government’s pledge to roll out free Wifi on trains across England and Wales from 2017. The report finds that some groups of passengers would be willing to accept the costs of improvements to connectivity on trains, saving costs for the government and industry. (more…)
