BSG responds to DCMS consultation on AVMS implementation
The BSG has submitted its response to the DCMS consultation on the implementation of the AVMS Directive.
Broadly, the BSG makes three key points:
- clarification is required to ensure that the scope of services covered by the Directive is appropriate, and not too broad
- existing co- and self-regulatory schemes need to be examined, and industry encouraged to take a leading role in developing any additional co- or self-regulatory schemes
- the government should revise its view on product placement and consider introducing some of the permitted derogations
