Advertising Standards Authority research confirms need to review standards for advertising speed claims
The Advertising Standards Authority (ASA) published yesterday research into consumers’ understanding of broadband speed claims made in adverts. The study was commissioned following growing concerns that consumers were misled by adverts for broadband services citing headline speeds that customers did not actually receive. The research conducted by consultancy GfK found that connection speeds were still the predominant factor for the majority of consumers when choosing a service and that a majority expected to receive the maximum speed advertised.
